SEO copywriting

An SEO writer you can trust

SEO is not just about keywords. It’s also about the ones in between. The ones that make you an expert in Google’s eyes, gain your audience’s trust, and turn those page visits into sales.

As a freelance SEO content writer, I’ve helped brands’ traffic soar by enabling them to become the name you see at the top of Google’s first page. The search result you want to click.

Now, let’s get you in the top spot.

Your freelance SEO content writer

Hello!

Hi, I’m Eppie — a London-based freelance SEO copywriter and consultant with 10+ years’ experience helping brands climb Google and connect with their audience.

Optimised website copy, brand content, blog packages, long-form articles – you name it, I can write it.

A bunch of brands big and small trust me to do so. And I’d love to help you next!

Why you need optimised content

To reach the top spot

Meta descriptions, headers, keyword placement and formatting that will see you climb the ranks

To be an industry expert

A stream of researched, keyword-rich articles that entice your customers and attract new readers

To keep people on your page

Copy that converts as well as gets clicks – keep your audience engaged until the point of sale

Proven results in SEO content writing

820% YoY blog growth

Annual organic clicks grew from 8,480 to 78,100 for global drinks brand

449% increase in clicks

Dramatic results over 6 months following a site wide optimisation of a women's health company

300 keywords in top 3 results

Within one year of launch for a health startup, plus 45 keywords in Google's top 3 results

Why work with me as your SEO content writer?

I get how people search (and how brands speak)

I know how to align what Google (and AI) wants with what your customers need to hear — your copy will feel human, sound like you, and work hard behind the scenes

The experience of an SEO Strategist

Most SEO copywriters stop at the words, but I bring a bigger-picture view — connecting your copy to wider content goals, user journeys and future growth

Trusted by global brands (and small businesses)

From Lloyd's Pharmacy to The Glenlivet, I’ve helped international names rank higher, sound better, and drive more conversions with smart, search-focused copy

Writing isn’t just my job — it’s what I love

Words have always been my thing; I care deeply about the detail, the tone and the impact — and it shows in every project I take on

SEO copywriting services

A shopping list of keywords might get you in the search results – but seamlessly optimised content for Google, AI and your audience will get you the clicks. From optimising current pages to writing new copy for your website, scroll down to find out more about how I can help.

Looking for ongoing SEO copywriting support? I also offer in-depth SEO audits, website reviews, and monthly SEO retainers that include keyword research, content strategy implementation, onsite SEO optimisation, and optimised blog writing packages.

Find out more about ongoing SEO services.

1. Optimise current content

Is your website not appearing on Google? Or do you have a traffic-driving blog that isn’t converting? SEO content writing can be the answer to many of life’s digital problems.

Channelling your brand voice, I’ll optimise your content to make sure it’s clear, engaging and gets you in the ranks.

2. Web copywriting

Whether you need a product description, sales page or are starting from scratch, I’ll write optimised website copy that not only sounds just like you but is guaranteed to get you in Google’s good books – and see you get a shout out from AI searches.

Find out more about website copywriting services.

3. SEO content writing

As an experienced SEO blog writer, I know how to weave high-performance keywords through content without affecting the readability.

Whether you need a one-off blog package or monthly stream of optimised articles, I’ll deliver thought-provoking copy that is tailored to your audience, guaranteed to keep them reading until the very end.

My SEO copywriting packages include 1-12+ optimised blogs per month, formatted ready for publishing and sent straight to your inbox. Discounts are available for 2 or more articles. Find out more about blog writing services for your business.

SEO content writing case studies

Your Future Living

An optimised website for a brand new smart, sustainable home tech company

Skyscanner

Optimised content writing for one of the world's leading travel sites

The Glenlivet

Optimised blogs and cocktail recipes for a leading whisky brand

Ballantine’s

An optimised blog strategy for a global whisky brand

Maven Clinic

#1 spot for an optimised blog just 6 weeks after publication

Stolt

Optimised product page copy for a boutique bag company

Locke

Combining brand and SEO copy for a new aparthotel destination page

Inkifi

Optimised product pages for a leading photo printing brand

James Villas

Optimised travel writing for one of the UK's top holiday villa companies

SEO Copywriting testimonials

What my clients have to say

“Eppie’s articles increased our blog views by 61% in 12 months, with many posts reaching the first page, if not the top spot, of Google search. This has dramatically increased the enquiries and sales that come through our blog.”

SEO content writing FAQs

What is SEO copywriting?

SEO copywriting is the process of creating website content that’s optimised to rank well in search engines like Google or Bing, while engaging and converting your audience. It blends an optimised keyword strategy with clear, persuasive writing that’s on brand with your tone of voice. In today’s world, it’s also crucial to optimise content to AI agents like ChatGBT and Gemini.

How much does SEO content writing cost?

Everyone’s website is different, so my pricing depends on the project scope including word count, level of research required and additional SEO support. But to give you an idea, SEO content writing typically starts from around £200 per landing page or £180 per blog post. For large projects, blog packages or ongoing work, get in touch for a custom quote.

Do you offer ongoing SEO content support?

Absolutely! Alongside one-off projects, I provide monthly blog packages, as well as SEO retainers that include content management, on-site optimisation, reporting and more. This is my most popular option for my clients.

How soon will I see results from SEO copy?

SEO results vary by industry and competition – as well as the health and current performance of your website – but most clients begin seeing measurable improvements in rankings and traffic within 3 to 6 months after publication.

Will my copy still sound like my brand?

Without a doubt. I make sure every word aligns with your brand voice and tone, ensuring your content sounds authentic while being optimised for search engines.

Let's chat SEO copy

I would love to hear from you! Please get in touch and let me know how I can write optimised copy for your brand.

I’ll be in touch within two business days to discuss your project.