Optimised product pages for a leading photo printing brand
15 pages of copy were written for Inkifi’s selection of photo printing and wall art products, targeting audiences both in the UK and US. This included both product descriptions and landing pages for different types of users such as families and newlyweds.
The project kicked off with keyword research to determine each product’s target phrases and secondary terms. These inspired the theme and structure of each page.
The results included over 74 keywords on Google’s first page search results of their target countries, with many pages outperforming competitors.
