Optimised travel writing for one of the UK's top holiday villa companies
A series of SEO content projects were carried out for James Villas which each matched the brand’s light-hearted, inspirational tone of voice with best practice SEO optimisation. Two pages were written to launch the client’s new destinations, one of which reached position #3 in Google’s search results for its target keyword. A ‘Where’s hot…’ series included articles on warm destinations during various months of the year. Each piece was written to target a series of keywords that were naturally dispersed throughout the content. The last project included optimising pre-written articles to improve their organic performance. Each piece of content saw huge improvements to the number of ranking keywords.