For a few months it grows roots under the surface and then one day – pop! – it shoots up and blooms.
Search Engine Optimisation is a mandatory stem of any digital marketing strategy. Without it – you simply won’t show up online. SEO not only allows brands to gain visibility; it also brings in heaps of potential paying customers. When executed successfully, SEO works as a self-referral method, working in the background to bring in business whilst you get back to the nitty gritty.
SEO is the process of improving a website so that search engines such as Google, Bing and Yahoo can rank it highly. This involves optimising and creating content that answers your target audience’s search queries, whilst making sure that your website is seen to be trusted and authoritative.
Although SEO is not a simple box to be ticked, its long-term investment is more than worth the time. The results of well-practiced SEO can see your business to the top of Google – booming your traffic, enquiries and sales.