Optimised blog writing for the world's largest women's health clinic
I have a long-standing relationship with Maven Clinic’s, after receiving a word of mouth recommendation from a lovely former client.
Over the last couple of years, I have written monthly long-form articles and adhoc white papers based off Maven Clinic’s own studies in the fertility industry. The majority are written for their US website, requiring in-depth research and an understanding of the American workforce and fertility space.
Each article shares the latest statistics and actionable information for HR leaders, and of course, are optimised for best practice SEO techniques. This has led to quick results, with each ranking for it’s target keyword including a piece on fertility benefits which took Google’s #1 spot just 6 weeks after publication.
"I've worked with many, many freelance writers in my career and this is one of the strongest first drafts I've ever received. You totally nailed our tone and voice, showed a really strong understanding of our product and how to message it, and I loved all the sources you included. So thank you!"
