Onsite optimisation and copywriting for the launch of a UK fertility benefits startup
Apryl is a leading fertility employee benefits provider based in Europe. In 2022, I was brought on to help launch the company in the UK by growing brand awareness and getting the website to rank in UK search results. The project began by optimising the current website and producing optimised copy for three new landing pages. Previous content was also optimised whilst new monthly blogs were created to target those searching for information about fertility and employee benefits. Three white papers were also written to support an external paid campaign. Following the project, Apryl benefited from a better average ranking than its three UK competitors for target keywords, bringing in 125% more organic clicks than the year previous.