Website copy for a growing European hotel brand
Locke is the leading aparthotel brand in the UK and Europe.
Over the last few years, I’ve had the joy of creating many of Locke’s property pages, city guides and articles, as well as refreshing out of date copy for their portfolio of hotels. Most recently, my work included crafting the copy for their two latest openings in Zurich and Paris (which I’ve also had the pleasure of staying in – I can confirm it really is a leafy, lush oasis).
This client really appeals to my love of descriptive language, and personal passion for beautiful European hotels. Each paragraph must appeal to Locke’s range of target customers, from the corporate traveller to the long-stay nomads. Whilst also incorporating the brand’s modern and inspiring tone of voice.
Thanks to my lovely client at Locke who recommended me far and wide, I’ve added even more hotel brands and European properties to my copywriting portfolio including The Dean Group and The Other House.
