Optimised blog creation for the UK's biggest publishing house
Ongoing monthly optimisation of the brand’s current content library to improve tone of voice consistency, relevancy, internal linking, search rankings and AI visibility. Additional new blog content is also written to target key trends.
Results have included:
- 182% increase in monthly organic clicks for optimised articles after 3-12 months
- 2.33K monthly clicks for 3 new articles within 10 weeks of publication
- Top performing article increased from 53 to 1,800 monthly clicks in one year following in-depth optimisation
“I've been commissioning Eppie to update regular content for our website and she always delivers clean copy, nailing the tone, and going above and beyond the brief. She's a real safe pair of hands!”
