Services
Top line results
#1 ranking for target keyword ‘fertility benefits provider’
Outranked top UK competitors for target keywords
125% growth in organic monthly clicks from 2022 to 2023
Onsite optimisation and copywriting for the launch of a UK fertility benefits startup
Apryl was a leading fertility start-up based in Europe that was recently acquired by US fertility benefits provider, Progyny. In 2022, I was brought on to help launch the company in the UK by growing brand awareness and getting the website to rank in UK search results.
The project began by optimising the current website and producing optimised copy for three new landing pages. Previous content was optimised whilst new monthly blogs were created to target those searching for information about fertility and employee benefits. Three white papers were also written to support an external paid campaign.
Following the project, Apryl benefited from a better average ranking than its three UK competitors for target keywords, bringing in 125% more organic clicks than the year previous.
