eppie shepherd freelance copywriter

Hi, I'm Eppie,

Freelance copywriter and SEO consultant based in London.

I create airtight copy and SEO strategies for brands, small businesses and start ups who want to take up more space online.

My clients include ambitious business owners and marketers looking to tell their brand story, get on the first page of Google and grow their customer base.

I can do the same for you.


“Alongside a wealth of knowledge, Eppie is an absolute pleasure to work with. She guarantees to make you feel your small business is in the safest of hands.”

Founder of Festive Formula


As a freelance copywriter, I've written brand content on almost every subject from travel, business and lifestyle, to healthcare and technology.

SEO content writing

Connecting the dots between keywords to deliver thought-provoking, consumable copy in the form of website content and blog packages

Website copywriting

Good-looking words that will win you business - as well as rev up your traffic - from an irresistible sales page to punchy product descriptions

Magazines & lifestyle

Freelance writing for various online and print publications, telling the tales of my latest travels and inner dialogue

Serena Carta Gaias Kingdom

"Finding Eppie has been a blessing for me and my startup business. She is incredibly professional and definitely knows her game. Humble, positive, easygoing and creative are just a few of her qualities that I have found very inspiring. Thanks to her we are ready to launch with content that reflects both our brand and voice. Eppie has really done more than just copywriting and SEO - she has given me the strength to show up in the world confidently and launch my dream."

- Serena Carta, Small Business Founder

SEO consultancy and services

Working with small businesses, startups and global brands to attract a new audience that converts.

One to One consultations

A one to one clarity call to talk through your digital marketing qualms and get you aligned with your business strategy

SEO audit / website review

Understand how to improve your site with a clear SEO checklist and in-depth website review

Monthly SEO packages

Affordable, ongoing support on a monthly basis inclusive of ongoing reporting, optimisation and content planning to grow your organic traffic and customer base

As published in

Published In


you're too kind

Brands I've worked with

naytal logo

the lowdown logo

james villa holidays logo

perci health

billy tannery logo

Sharing tips and tricks on Instagram

Let's work together


    SEO copywriting guides, digital marketing tips and small business advice