CONCEPTUALISING AND DELIVERING A CAMPAIGN FOR WORLD CONTRACEPTION DAY
Working side by side with The Lowdown’s social media team to deliver a brand awareness campaign in aid of World Contraception Day.
This included conceptualising, editing and publishing a creative campaign video, featuring a diverse group of real women’s contraceptive stories. Influencers, followers, The Lowdown team and various other women shared their stories in a powerful video that shed the light on the difficulties surrounding accessing and using contraception.
The video led to over 2,600 views and multiple shares on The Lowdown’s Instagram feed. Alongside a strong influencer strategy and brand partnership with Superdrug, this contributed to the growth of over 2,400 followers in less than 48 hours.