Content management for the world's largest scheduling solution
What began as a series of monthly articles turned into full content management, delivering keyword research, a content plan and lead-driven white papers. Whether discussing employee wellness, up and coming retail giants or healthcare technology, each piece of content was researched in detail and complemented with fact-checked statistics and reputable sources. Social media captions were also created for each blog (as well as sharing newsworthy articles) which were posted on Rotageek’s LinkedIn and Twitter feed. No matter the content, the tone of voice remained consistent and on-brand; factual information told in a light-hearted, personable manner. Each article and white paper also referenced Rotageek in a natural format, directing readers to the brand at hand.