ONGOING CONTENT CREATION FOR THE UK'S BIGGEST WORKFORCE MANAGEMENT SOLUTION
Whether discussing employee wellness, up and coming retail giants or healthcare technology, monthly articles are researched in detail and complemented with fact-checked statistics and reputable sources. Each is formatted for SEO best practice, targeting a given keyword and related semantics that are interspersed naturally throughout the piece.
Social media captions are also created for each blog (as well as sharing newsworthy articles) which are posted on Rotageek's LinkedIn and Twitter feed.
In-depth white papers are produced every quarter on heavy topics such as the future of the NHS and the state of retail in COVID-19 world.
No matter the content, the tone of voice must remain consistent and on-brand; factual information told in a light-hearted, personable manner. Each article and white paper also references Rotageek in a natural format, redirecting readers to the brand at hand.