Telling the brand story of a hospitality-tech startup
Curating the story of Hopsy, a hospitality management platform that serves pubs and restaurants across the UK, and its parent company Devtropolis.
An in-depth interview with the startup’s two co-founders took place, uncovering the key moments that took Hopsy from an initial ‘aha’ moment, through a business-threatening pandemic and to its ongoing success today.
Following the publication of the brand story, I was appointed to deliver a series of optimised blog content and engaging newsletters for Hopsy including their full onboarding e-newsletter series for new customers.