WEBSITE COPYWRITING IN A BESPOKE TONE OF VOICE
I was approached by Child Sleep Consultant, Marta Gardner, to bring a fresh, warm tone to her website copywriting.
Working alongside a website developer, I wrote Marta’s about me story, approach page, home page and product descriptions. It was really important that the language used was soft, reassuring and comforting for her target audience – sleep-deprived parents in search of the answer!
Using storytelling techniques and SEO keywords, I crafted copy that addressed her customers’ individual problems and directed them to point of sale using call-to-actions.